Ocean Spray Playbook Online

Trends that Matter

Latest Trends

Within this section we will highlight key learning’s from across our geographies we believe you should know to help ensure you have the cocktail experience consumers are looking for in an establishment.

Drink Value

While Value is key for today’s consumers, most consumers define ‘Value’ as the highest quality for the best price and not just the lowest price. 

Beverage Purchase Decision Timing

71% of beverage decisions are made in the unit and only 29% are decided in advance.  85% of decision are influenced in the units for consumers under 40.

Drink Taste And Price Expectations

87% of consumers believe better brands and ingredients make better tasting drinks that are worth paying more for.

Fresh approach….

Consumers are most interested in Fresh cocktails over Regular, Skinny, Exotic, Organic and Energy cocktails.